Social media marketing has changed the way many businesses function. With the boom of Instagram, Facebook, TikTok, Twitter, Youtube, and Pinterest, these social media platforms allow brands access to free marketing. Companies utilizing each forum's tools can access new eyes and consumers. Brands can do this through Instagram, for example, by employing things such as hashtags, comments, and likes.
Social media has become the new playground that merges all demographics, and it's relatively safe to say that most companies have integrated social media marketing into their strategy to capture new leads. Social media outlets permit small brands to grow and engage with a close-knit community of current and future customers.
For those not convinced of the power of social media, these are three key ways that social media marketing can help small businesses and startups:
1. Generating Brand Awareness
Creating a personalized outlet for your brand is imperative for your consumer to build a like and trust factor. Generating brand awareness increases buyer loyalty. It's no longer only about the product or service - It increases the emotional tie a consumer has towards buying, which is ultimately why someone pushes 'buy.'
2. Increasing Site Traffic
Another goal of a business's social media marketing endeavors should be to drive more traffic to the website. After a consumer has grown the relationship with your brand, it will ripple effect over to the website as they scroll through all products. The increase in site traffic should prove the interest of your potential followers. This data will help show companies what published content resonates with buyers enough to take action.
3. Selling Products And Services
Aside from moving consumers to your website, most social media platforms allow you to make sales through ads. This additional promotional effort boosts awareness by targeting a segmented group. The Instagram and Facebook ads option enables a brand to get a product or service in front of a distinct group.
Where To Start
If you're not yet on social media, your brand should work towards incorporating at least one medium in its social media marketing strategy. Combining these techniques can generate tremendous payoffs that can help you accelerate your business and scale quickly and efficiently. Just remember to be consistent when posting and be authentic.