Social media is a powerful tool to establish a personal identity, create your image, and stand out in your industry. There are many reasons a personal brand is essential, especially in a digital age like we're in now.
Rome wasn't built in a day, and neither will your personal brand, so getting started early could benefit your reach in the future. It requires tedious effort, consistency, and the right mix of tactics. Here are some valuable tips to help you understand how to brand yourself on social media.
Establish Your Branding Goals
Understanding your 'why' will help keep focused when the going gets tough because there will be challenging times. Building an organic audience takes time, so truly understanding what you want to accomplish drives intention in the right direction.
Clarify Your Areas of Expertise
outlining your overall niche helps others correlate you to a specific thing. This technique makes you the master in that category. For example, because I was Miss Virginia USA 2018, I would consider myself an expert in the pageant industry, and others also correlate my brand with the pageant world.
Outline Your Branding Strategy
Keeping a consistent social media schedule with what and when to post helps reinforce your overall personal brand. Offering consistent content and showing up on social media regularly keeps people engaged. It is similar to an in-person event - if you're attending an event, people are familiar with you placing you at the top of mind, and if you're not in attendance, you aren't top of mind.
Execute Your Branding Through Social Media
After you've paved the outline to establishing your personal branding on social media, the final step is to execute. Growth is typically gradual, so enjoy the journey and have fun. Utilize the experience of developing your community on social media into new connections.